FAQ

Frequently Asked Questions

We know the digital world can be a confusing one. It’s an industry full of jargon and crazy acronyms like UX, B2B, CTA, B2C, it can sometimes be difficult to keep them all straight! Well, we are here to answer your questions regarding 2 very important acronyms that often get confused in terms of their true meanings – SEM and SEO.

It’s easy to see why these are often confused. The one letter difference. The alliteration. They look and sound so similar. It seems like perhaps they could simply be opposite sides of the same coin, when in fact that’s not entirely correct. To set the record straight, let’s define SEM and SEO, as well as other related questions to InterActive Circle.

If you don’t see your question listed below, please do not hesitate to reach out and ask! We are here to help!

What is SEO?
Scale for image SEO
Loading times are an important UX (user experience) and therefore SEO aspect. The faster the site, the easier it is to visit and index a page. Images can have a huge impact on loading times, especially when you load a huge image and show it really small, like using a 2500×1500 pixels image and showing it at 250×150 pixels size. The entire image will still have to be loaded. Scale the image to the size you want to show it. WordPress, for example, helps by providing the image in multiple sizes after upload already. Unfortunately, that doesn’t mean the file size is optimized as well, that’s just the image size.
Reduce file size
The next step in image SEO should be to make sure the scaled image is served in the smallest file size possible. There are tools for that. Of course you could just export the image and test what percentage of quality is acceptable, but we prefer (especially with retina and similar screens) to use 100% quality images. You can still reduce the file size of these images, for instance removing the EXIF data. We recommend using tools like ImageOptim or websites like JPEGMini or PunyPNG. We’ve also heard great stories about Kraken.io. After you have uploaded the image, tools like YSlow can tell you if your image optimization succeeded.
What is SEM?
Scale for image SEO
Loading times are an important UX (user experience) and therefore SEO aspect. The faster the site, the easier it is to visit and index a page. Images can have a huge impact on loading times, especially when you load a huge image and show it really small, like using a 2500×1500 pixels image and showing it at 250×150 pixels size. The entire image will still have to be loaded. Scale the image to the size you want to show it. WordPress, for example, helps by providing the image in multiple sizes after upload already. Unfortunately, that doesn’t mean the file size is optimized as well, that’s just the image size.
Reduce file size
The next step in image SEO should be to make sure the scaled image is served in the smallest file size possible. There are tools for that. Of course you could just export the image and test what percentage of quality is acceptable, but we prefer (especially with retina and similar screens) to use 100% quality images. You can still reduce the file size of these images, for instance removing the EXIF data. We recommend using tools like ImageOptim or websites like JPEGMini or PunyPNG. We’ve also heard great stories about Kraken.io. After you have uploaded the image, tools like YSlow can tell you if your image optimization succeeded.
What should the size be for the images on my website from an SEO perspective?
Scale for image SEO
Loading times are an important UX (user experience) and therefore SEO aspect. The faster the site, the easier it is to visit and index a page. Images can have a huge impact on loading times, especially when you load a huge image and show it really small, like using a 2500×1500 pixels image and showing it at 250×150 pixels size. The entire image will still have to be loaded. Scale the image to the size you want to show it. WordPress, for example, helps by providing the image in multiple sizes after upload already. Unfortunately, that doesn’t mean the file size is optimized as well, that’s just the image size.
Reduce file size
The next step in image SEO should be to make sure the scaled image is served in the smallest file size possible. There are tools for that. Of course you could just export the image and test what percentage of quality is acceptable, but we prefer (especially with retina and similar screens) to use 100% quality images. You can still reduce the file size of these images, for instance removing the EXIF data. We recommend using tools like ImageOptim or websites like JPEGMini or PunyPNG. We’ve also heard great stories about Kraken.io. After you have uploaded the image, tools like YSlow can tell you if your image optimization succeeded.
Does having a lot of variations of my website domain name help SEO?
Scale for image SEO
Loading times are an important UX (user experience) and therefore SEO aspect. The faster the site, the easier it is to visit and index a page. Images can have a huge impact on loading times, especially when you load a huge image and show it really small, like using a 2500×1500 pixels image and showing it at 250×150 pixels size. The entire image will still have to be loaded. Scale the image to the size you want to show it. WordPress, for example, helps by providing the image in multiple sizes after upload already. Unfortunately, that doesn’t mean the file size is optimized as well, that’s just the image size.
Reduce file size
The next step in image SEO should be to make sure the scaled image is served in the smallest file size possible. There are tools for that. Of course you could just export the image and test what percentage of quality is acceptable, but we prefer (especially with retina and similar screens) to use 100% quality images. You can still reduce the file size of these images, for instance removing the EXIF data. We recommend using tools like ImageOptim or websites like JPEGMini or PunyPNG. We’ve also heard great stories about Kraken.io. After you have uploaded the image, tools like YSlow can tell you if your image optimization succeeded.
Our company has multiple Facebook pages. Can we all combine them into one?
Scale for image SEO
Loading times are an important UX (user experience) and therefore SEO aspect. The faster the site, the easier it is to visit and index a page. Images can have a huge impact on loading times, especially when you load a huge image and show it really small, like using a 2500×1500 pixels image and showing it at 250×150 pixels size. The entire image will still have to be loaded. Scale the image to the size you want to show it. WordPress, for example, helps by providing the image in multiple sizes after upload already. Unfortunately, that doesn’t mean the file size is optimized as well, that’s just the image size.
Reduce file size
The next step in image SEO should be to make sure the scaled image is served in the smallest file size possible. There are tools for that. Of course you could just export the image and test what percentage of quality is acceptable, but we prefer (especially with retina and similar screens) to use 100% quality images. You can still reduce the file size of these images, for instance removing the EXIF data. We recommend using tools like ImageOptim or websites like JPEGMini or PunyPNG. We’ve also heard great stories about Kraken.io. After you have uploaded the image, tools like YSlow can tell you if your image optimization succeeded.
What is The Agency Builder?
Scale for image SEO
Loading times are an important UX (user experience) and therefore SEO aspect. The faster the site, the easier it is to visit and index a page. Images can have a huge impact on loading times, especially when you load a huge image and show it really small, like using a 2500×1500 pixels image and showing it at 250×150 pixels size. The entire image will still have to be loaded. Scale the image to the size you want to show it. WordPress, for example, helps by providing the image in multiple sizes after upload already. Unfortunately, that doesn’t mean the file size is optimized as well, that’s just the image size.
Reduce file size
The next step in image SEO should be to make sure the scaled image is served in the smallest file size possible. There are tools for that. Of course you could just export the image and test what percentage of quality is acceptable, but we prefer (especially with retina and similar screens) to use 100% quality images. You can still reduce the file size of these images, for instance removing the EXIF data. We recommend using tools like ImageOptim or websites like JPEGMini or PunyPNG. We’ve also heard great stories about Kraken.io. After you have uploaded the image, tools like YSlow can tell you if your image optimization succeeded.

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