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Importance of Internal Linking for On-page SEO

When businesses work to improve the strength of their website or domain, many are unsure of how to use internal links to utilize link equity in the most advantageous way. Internal links do not have the power that external links have in terms of delivering link equity, but they are crucial for conveying traffic to […]

/ Local SEO /
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About Google My Business Categories

The importance of Google My Business categories and how they function is overlooked by many people operating in the local search industry space. According to a survey conducted by Moz on local search ranking factors, Google My Business category associations are the third top factor for local packs. At InterActive Circle, we can help you […]

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SSL Migration Checklist

In August 2014, Google added another important ranking signal – HTTPS. Since that time, many website owners have continued to migrate their websites from HTTP to HTTPS. Some of the websites making the transition include financial organizations, e-commerce sites, small business websites, and blogs. Traffic is a highly valued commodity online and the SSL certificate […]

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Mobile PPC Guide

Mobile searches on Google now outnumber those made on desktop and laptop computers, and the disparity between the two continues to expand. Businesses who want to succeed in reaching their customers online must now optimize for mobile traffic when engaging in PPC marketing. However, building a comprehensive PPC marketing strategy is complex, and must include […]

/ PPC, SEO /
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SEO vs. PPC: Which One You Should Choose?

Search engine optimization (SEO) and pay-per-click (PPC) advertising are well-known and cost-efficient marketing tools for emerging businesses. For many of these businesses, choosing SEO or PPC or a combination of both requires developing complex marketing strategies and measuring results. Some factors that affect the construction of a strong marketing mix for small or medium sized […]

/ Local SEO /
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Google Releases New Google My Business App: Worth Installing for Local Business

As of November 2018, Google has released a new version of the Google My Business app for businesses. With the updated app, customers have access to enhanced visibility and an array of additional capabilities that signal continual advancements to come. [Embed Google’s Video here – https://www.youtube.com/watch?v=vsNcMJuRSME&feature=youtu.be] The Google My Business app update was motivated by […]

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Moving from HTTP to HTTPS: Use 301 Redirect, Says Google

Wondering about HTTPS for your website? HTTPS refers to “Hypertext Transfer Protocol Secure,” and several years ago, Google announced sites designated with HTTPS would receive higher rankings. These sites offer enhanced security for website visitors who provide their personal information on the sites and they enable owners to avoid potential data breaches and performance problems. […]

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How to Avoid Duplicate Content on Your Website

Before you can get an excellent ranking on a page, it must be crawled and indexed. There are number of techniques you can use to increase the opportunity of your pages to be indexed in the search results. At InterActive Circle, we can provide you with the services you need to enhance exposure and profitability […]

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Optimizing Content for Voice Search

Voice search is being used more than ever before, as evidenced by Google’s report that more than twenty percent of its searches are now performed through voice command. More significantly, due to the increasing amount of businesses and individuals utilizing the Internet for advertising and informational services, experts predict that this number will increase to […]