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/ Local SEO, SEO /
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What is Local SEO and Why is It Important for Your Business? When you are searching for a local business to solve a particular problem, such as repairing your furnace, or replace your windows, or provide landscaping services, these days you are likely to use your favorite search engine. In all of these cases mentioned, you will likely be searching for a local business in your area. Potential customers for your local...
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8 Most Important Google Analytics Metrics for SEO There are various ways you can determine the success of your work as a digital marketer. Evaluating some very important search engine optimization (SEO) metrics is one way. However, do you know which metrics are the most vital to track? At InterActive Circle, we can help you examine SEO metrics that are the most consequential for your website. Consider the...
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Technical SEO Checklist for Mobile Optimization & Rankings When it comes to optimizing for mobile, having a list of technical SEO and general optimization tasks to better arrange your site for success can be helpful. At InterActive Circle, we are experts in implementing mobile optimization to enhance the rankings and user experience of your website. Here are some important things to know about mobile optimization. Mobile-first indexing It...
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7 Tips for Creating SEO Friendly URLs Website URLs are one of the most basic elements of SEO (Search Engine Optimization), yet they are extremely important. It may seem easy, but it's tricky to master the art of URL optimization. So, we have done the legwork for you and have come up with 7 useful tips for creating SEO friendly URLs. 1. Top level domain: First things...
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5 Avoidable Google AdWords Mistakes Google AdWords is one of the most highly rated and most used advertising platforms in the digital marketing industry. Unlike traditional advertising mediums, it provides you with specific figures so you can evaluate your strategy and change it accordingly. It is also very user friendly, especially when compared to other pay per click (PPC) platforms. Also, Google publishes articles and...
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All You Need to Know About Google’s Intrusive Interstitial Penalty From releasing the mobile friendly tag, to launching AMP and announcing the shift to mobile-first index, it is very apparent the direction Google has taken with its most recent updates. Harsher penalties appear to be on the horizon for any site who annoys their beloved visitors. Google’s paramount goal is to provide it’s users with best possible searching experience, regardless...
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The 5 Most Common Technical SEO Issues & How to Fix Them: Part 2 In case you missed Part 1 of The 5 Most Common Technical SEO Issues & How to Fix Them, here is the link. 4. Multiple versions of your site This issue is the most common, yet is the most easily avoidable mistake. Having multiple versions of your site will confuse the search engines, which will ultimately lead to indexation problems....
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The 5 Most Common Technical SEO Issues & How to Fix Them: Part 1 Overlooking technical issues on your website can have a negative and long-lasting impact on your site’s rankings in Google search, which is the last thing any business owner wants. Although, it is extremely common for website owners to overlook many of these basic website errors. To help prevent you from paying a hefty price for overlooking these basic website issues,...
/ SEO /
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Google Link Color Testing: Black is the New Blue Testing out new things, or first step of a complete SERP redesign? On Monday May 9th 2016, Google has started testing a new color scheme for its results page. The blue title results we are so accustomed to navigate are turning black: a subtle, yet bold move for Google, which comes only months after the rebranding of their logo. Since...