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Could Local SEO Mean the End of the Phone Book? The days of flipping through page after page of seemingly microscopic text inside a phone book may finally be coming to an end. As the internet began to expand, most people became accustomed to the instant gratification that the speed of the internet can provide. Spending an hour scouring lists of phone numbers and addresses simply doesn't cut it any...
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How to Generate Traffic With Professional SEO Services The days of enormous billboards alongside highways, and banners trailing behind airplanes may soon be coming to an end. As far as human traffic goes, the internet now receives a larger flood of consumers on a daily basis than any roadway could ever hope to. Because of this, many companies have begun to capitalize on the exposure they can achieve...
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How Search Engine Optimization Can Improve Sales In the past, the most effective marketing strategies came from large billboard advertisements, television commercials, and even sign spinners. However, since the surge of the internet, standing out in the online marketplace can spell success or failure for a company. Whether it be from a desktop computer, a laptop, or a mobile device, the majority of people end up researching...
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Subdomains vs. Subfolders Which is best to use? Subfolders, or subdomains? This question often gets an “either/or” answer, but the truth is they are very different, and can often be employed together to maximize your search marketing. Subfolders, and When to Use Them A subfolder of your root domain has a suffix followed by the forward slash after your domain, for example, yourwebsite.com/blog....
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Subdomains vs. Subfolders Which is best to use? Subfolders, or subdomains? This question often gets an “either/or” answer, but the truth is they are very different, and can often be employed together to maximize your search marketing. Subfolders, and When to Use Them A subfolder of your root domain has a suffix followed by the forward slash after your domain, for example, yourwebsite.com/blog....
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Important SEO Elements to Consider While Redesigning Your Website You and your marketing team have decided it’s time to redesign your website. It’s great to refresh your front-end periodically, but be sure you don’t make the mistake of leaving behind everything you’ve gained – rankings, organic traffic and revenue – from your current site’s SEO. Don’t Forget the SEO You might not think those historical pages are relevant to...
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Importance of Customer Testimonials and Reviews for Websites The success and prosperity of your business or website is determined by the level of trust that people have with regard to your products and services. Customer feedback influences your consumers' purchasing decisions greatly. A simple, well-written review may make or break your company's reputation. Why customer testimonials and reviews are important Testimonials and reviews affect the trust your customers...
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Embedding Social Testimonials Great testimonials about your products and services can be valuable assets to your business if properly utilized. If your customers on social media are talking about your business or your products, embedding their comments into your website and turning them into credible testimonials may well be your ticket to strengthening the trust and confidence of your consumers. Here are some...
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3 Simple Steps to Creating SEO and User-friendly Site Structure Planning your website's structure effectively is the key to getting noticed by SERPs (Search Engine Results Pages) and ranking well on them. A great site structure also ensures that awesome user experience is achieved, as well as better crawling activities for Googlebot to index content and return its results from your website. This article sheds some light on how to...
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Big Data for Big Results Data has always been a marketer’s tool for helping to drive business and marketing efforts. What consumers like and what motivates consumers to purchase products have been steering marketing efforts since before the digital age. But the digital age has left its mark on the data that is available at your disposal to have the most efficient marketing strategies possible....