Regional SEO Campaign

A state-wide printing company was not being found for its core and newly formed services.

Problem:

The client’s existing website was not being found nor did it reflect the proper image of the company and its operational capabilities. The company needed a better online presence in a major US city and a better way to compete online.

Solutions:

InterActive Circle proposed and implemented a regional SEO campaign plan to grow the client’s core businesses, attract their target audience and used this strategy to influence the website architecture. Using SEO best practice and a collaborative strategic digital marketing plan that supported the company business plan, we have better aligned the website with relevant search terms and strong on-page work, improved their local listing consistency, and created a wide variety of backlinks to improve the website’s online authority in a highly competitive environment.

Results:

After 12 months working with InterActive Circle, our client is experiencing the following results:

  • Ranking on the 1st page of Google for 25 relevant keyword searches
  • 43% increase in Google organic traffic Q2 2016 compared to Q1 2016
  • 278 backlinks created from a diverse variety of authoritative websites
  • 60 verified listings with consistent NAP syndication
  • 85 articles written around the relevant keywords of the campaign
  • 1 to 2 calls every other day are received from a customer coming from a Google search
  • A contact form is filled out via the website every single day on average