Local SEO Campaign Success Story

/ / John Hoeft

Local moving and storage franchise part of a national brand and an agent of a large van line. 20 years in the marketplace with a solid reputation plus strong core operations and service.

Problem:

Little online presence in a competitive online business vertical. Needed to be found online, compete with more marketing-heavy moving and storage companies and control their brand message to better grow their business.

Solutions:

InterActive Circle planned, proposed and implemented a local SEO campaign to target the client’s local market. Using SEO best practices, we aligned the website with relevant keywords plus implemented strong on-page work, improved the branding message consistency off-page, and created verified platforms to foster online community engagement.

Results:

After 12 months working with InterActive Circle, our client is experiencing the following results:

  • Ranking on the 1st page of Google for 70+ keyword searches
  • Ranking in the top 3 of mapped Google listing results for 46% of their keywords
  • 77% increase in Google organic traffic Q2 2016 compared to Q1 2016
  • 66 verified listings with consistent NAP syndication
  • 1 to 2 calls each day are received from a prospective customer coming from a Google search
  • A contact form is filled out via the website every 3 days on average