Overview
Website Creation for Graphite Product Distributor
Problem
A graphite product distributor had severe problems with their website. They partnered with InterActive Circle to help develop two additional websites linked to the main site and focus on their main products.
The website had limited content and lacked product focus. The company hired InterActive Circle to help develop two additional websites linked to their main website that would focus on their two key product segments which had different customer bases.
InterActive Circle helped us design these new websites and also launch a 6 month SEO campaign to help drive traffic to the site by making the site infinitely more visible to search engines.
Proposed Solution
InterActive Circle designed and developed 3 websites for the company while conducting SEO campaigns.
The project was seamless. It started with a kick-off meeting to review the process and tools to be used to monitor progress and to provide/exchange information. The client selected the preferred site design and color scheme after being presented with a number of options.
The content was provided by the client, along with images of our products and tables, charts, etc. InterActive Circle helped build out the content and optimize it to ensure positive search engine rankings. Over the period of set-up and implementation, the client approved various design elements and content, with adjustments made as needed based on feedback. Once in final form and approved by the client, the site was launched.
Result
After launch, the client received positive feedback from customers and has seen an increase in requests for quotes and inbound calls to its sales team. The client has realized drastic SEO ranking improvement, moving up to the first and second pages of search results for targeted keywords.
