If you (or your client) run a local business with more than one location, optimizing your online presence can be much more complex than running a webpage for a single business location. Increasing online traffic for a network of pages is no small feat and requires knowledge of interlinking, geo-targeting, and other SEO ranking factors. Improve each of your local business pages using our starter tips.
Create Unique Pages for Each Location
Many times, business websites simply produce one page that contains information about all their business locations together. To help search engines understand that your business is comprised of many locations, you need SEO-optimized pages for each of your business locations. Each landing page should be filled with unique, substantive content that includes:
- Accurate NAP information (Name, Address, and Phone Number)
- Unique content for that specific location. This may include employee biographical info and photos, info about the local area and surrounding areas, customer testimonials, etc.
- An embedded Google Map, spotlighting the business location
Optimize Google My Business Listings
If your business has more than one location, you can add the URLs for each location into your Google My Business profile.
- Verify each location
- Post location-specific NAP information,
- Post location-specific business hours
- Share high-quality photos of the location and business interior/exterior
Be consistent in the information you provide – this includes consistency with business categories and naming across all locations. You can also read more detailed information on how to rank higher Google Maps.
Citations and Reviews
After you have produced unique, location-specific website pages and verified your Google My Business listing, you need to manage other mentions of your business – referred to as “citations” – located on various review sites, directories, etc., including Foursquare, Yelp, Yellow Pages, Yahoo! Local, and industry-specific directories. Consistency is crucial across each of these platforms.
Link building is another vital piece of any local SEO campaign. Strategic development of high-quality, high-authority backlinks can significantly enhance your visibility in search engine results. After you have developed your location-specific pages, it is important to create an effective plan to add quality links to each of these pages.
Ever-Changing SEO Techniques
The continuously changing landscape of local SEO can be challenging, including for a seasoned SEO company. With this information, you can start optimizing your online presence for your multi-location business.
At InterActive Circle, we can help you increase the exposure of your multi-location business by designing a comprehensive SEO campaign and implementing cutting-edge SEO strategies. Schedule a quick chat with one of our Digital Marketing Strategists now to learn more.