Overlooking technical issues on your website can have a negative and long-lasting impact on your site’s rankings in Google search, which is the last thing any business owner wants. Although, it is extremely common for website owners to overlook many of these basic website errors.
To help prevent you from paying a hefty price for overlooking these basic website issues, we are sharing the 5 most common technical mistakes that most websites owners make. Resolving a few of these issues may take some time, but the outcome can make a heck of a difference.
It’s 2017, and if your site still takes more than 3 seconds to load, you are doing your competitors a huge favor. Google has clearly stated that Speed is part of their algorithm and those who aren’t keeping up with the pace, will have to settle for lower rankings.
The ever-increasing number of mobile users has made it mandatory for site owners to pay attention to page speed because people who use mobile devices to search are always on the go and are often looking for quick answers to their questions.
Slow page speed not only negatively impacts user experience, but also slows down the bots that crawl your website. Thus, negatively impacting your indexation. Speeding up your website is critical, not just for ranking well in Google, but also to improve user engagement on your website.
Here’s what our SEO experts recommend to help improve your website load time:
First, audit your site page speed. You can do this by using Google’s PageSpeed Insight tool: https://developers.google.com/speed/pagespeed/insights/
Then, work with your developer or Digital Marketing Strategist to resolve any issues that are listed in your PageSpeed insight report such as:
Compressing or optimizing images
Minimizing HTTPS requests
Enabling browser caching
Removing unnecessary plugins
Minimizing the number of redirects
2. 301 & 302 redirects
Users may not be able to distinguish between a 301 & 302 redirect, but they aren’t the same as far as search engines are concerned. Search engines can easily differentiate between the two and they handle them differently.
The major difference is that a 301 redirect indicates that a page has been moved permanently to a new location, while a 302 redirect means that the page has been moved, but only temporarily.
It is vital to choose the right kind of redirect for your scenario, otherwise, search engines like Google and Bing may get confused, resulting in low rankings and loss of traffic to your website.
As you read this, have you determined your redirects are set up incorrectly? No problem! Here’s what you can do:
1. Review all the URLs on your site
2. Identify the 302 redirects that you are using for permanently moved pages and change them to 301 redirects.
3. Avoid redirecting all the pages from your old website only to the home page. Make sure you redirect the old pages to their respective page on the new site.
4. Keep the list of redirects to a minimum. Overall, this will help ensure a better page speed.
3. Check to make sure your site is being indexed by major search engines
Do you want more organic traffic to your website? Off-course you do! But is your site even being indexed by the major search engines?
To find out, just type out your site address in Google’s search bar and see how many pages are indexed in Google. Use the following format:
Site: [Your site url]
If you added a new blog, a new page, or just created a new website and you are unable to find your site pages anywhere in the search results, do as follows to make sure your site is being properly indexed:
1. Make sure that the content on your site is crawlable, and there’s nothing that is hindering the search engines crawlers from indexing your site.
2. Check the subdomains and ensure that they are being indexed.
3. Re-check the old versions of your website (if you have any) and ensure that only the redirected pages are being indexed.
4. Make sure you have created a Google Search Console account for your website and submitted the sitemap. This will let the Google crawler know which pages to index from your website.
Part 2 of this blog will cover the final two technical SEO issues that most website owners often overlook.