When it comes to optimizing for mobile, having a list of technical SEO and general optimization tasks to better arrange your site for success can be helpful. At InterActive Circle, we are experts in implementing mobile optimization to enhance the rankings and user experience of your website. Here are some important things to know about mobile optimization.
It is important to understand that Google does not develop a separate index for mobile search when it conducts mobile first indexing. Regardless of whether Google uses the first indexing approach for mobile, it still provides search results from the identical index of the web.
The configuration of your website for the handling of mobile users determines what Googlebot sees. Mobile optimized experiences occur in a few ways, including dynamic serving, responsive design, or a separate mobile URL.
There are strengths and weaknesses to each mobile design approach mentioned above. Responsive design provides the least problems regarding SEO. Separate mobile URLs and dynamic serving tend to cause more issues when it comes to website SEO.
The first step in mobile optimization is to evaluate your on-page SEO. Websites operating under responsive design should not have an issue because the desktop and mobile pages are essentially the same.
If your site operates under dynamic serving or separate mobile URLs, there are a couple of important things to determine.
- Do you have duplicate content between your desktop and mobile versions?
- Do your website pages contain strong headlines?
- Are your title tags and meta-descriptions optimized?
Fully crawlable pagination URLs can help ensure that your pagination is set up properly for your mobile site version. Don’t know what pagination is? We’re here to help!
On your desktop pages you may have embedded structured data that can propel rich snippets into the search result pages of Google. Without this structured data on your mobile website, you could forfeit the snippets and the benefits they can have on your click through rate (CTR).
Internal link structure
Effective linking can help enhance your ranking. PageRank is still a factor Google uses for the evaluation of ranking for webpages. PageRank utilizes links to propagate through the web.
With mobile-first indexing, this stays the same. It is necessary to review the internal link structure of your mobile site just as you would with your site as it appears on a desktop.
If you need to provide alternate versions of your content for various languages and countries on your international site, you may require hreflang tags to indicate these versions. A quick guide on how to optimize multi-language websites.
There are particular elements of your website’s technical configuration that can influence the organic performance when it comes to mobile first indexing. It is important to pay attention to these technical configurations. They apply to search engines and include Crawl rate, redirects, and robots.txt.
If you are ready to enhance the mobile optimization of your website, contact our team at InterActive Circle today to get started.