Successful SEO is more than just gaining new backlinks. Just as you wouldn’t build a house without the proper foundation, you shouldn’t begin an SEO campaign without a strategy. We’ll do the research to create an SEO strategy that generates more traffic and leads.
Get a custom SEO strategy for your business.
SEO Strategy Process
Who is your target customer?
The first is always understanding the customer: who are they what do they want? We’ll build a profile that will act as a guide through the SEO campaign.
What keywords do those people search?
In addition to doing thorough keyword and competitive keyword research, we take into account the intent of the searcher. The line between someone searching to be educated vs. someone wanting to make a purchase can be thin. Paying close attention to search intent ensures that we select the right keywords to target for your site.
On-page SEO Audit
No SEO campaign can be successful without an on-page audit of the current site. The on-page audit will reveal gaps in the current strategy and opportunities to capitalize on immediately. During the on-page SEO audit, we’ll analyze everything from content, site structure, pagespeed, technical SEO, and more.
Off-page SEO Audit
What’s happening off-page is just as important as on-page SEO. During the off-page audit, we’ll gain an understanding of your current backlink profile, what needs to be done, and where opportunities exist.
After careful review, we’ll create an off-page SEO strategy aimed at driving targeted traffic to your site and increasing the authority of your website. All of this activity adds up to an SEO strategy that achieves your business goals.