Great search engine optimization requires more than just knowing the right keywords to use. Although keywords are important, off-site elements like your website’s backlink profile are just as important for SEO success.

Want more quality traffic to your website? Get a free consultation from an SEO specialist at InterActive Circle.

Keyword Research

With an infinite number of keywords and choices, we’ll narrow down our focus to the core keywords that will be most likely to convert. We analyze keywords by gaining an understanding of your business, user intent when searching the keywords, and what competitors are doing.

Keyword research combined with other elements of SEO research are the foundation of every successful SEO campaign.

On-Site Audit

Before we can bring your website to the top, we need to know what it currently needs. An on-site audit will reveal gaps in content and technical issues that are holding back your site from being successful.

Content
Without content you wouldn’t have a website. But do you have enough content? Are you missing additional information that potential customers are searching for? Is your content thin? An on-site audit will reveal opportunities for improvement as well as which content is currently working.

Technical SEO
Page speed matters. Even if you have great content, if your site is slow, Google and users will notice. Technical SEO can get complicated, but that’s why we have a team of SEO specialists who love digging into your sites code to improve its crawlability, doing the hard work for you.

Off-Site Optimization

What happens off your site is just as important as what’s on it. Gaining an understanding of where your website (and competitors) is being mentioned online will help us form an SEO strategy engineered for success.

Backlinks
Who is linking to your website? Are the sites reputable? Knowing your backlink profile will reveal opportunities to get new backlinks in the future.

Social Media
Links on social media drive website traffic, awareness, and help to gain new backlinks. We’ll analyze your social media profiles to see what’s working well and what needs to be improved.

Competitor SEO Research
What are your competitors doing online? Who is linking to their website and why? Understanding what your competitors are doing will reveal new SEO and backlink opportunities.