Great search engine optimization requires more than just knowing the right keywords to use. Although keywords are important, off-site elements like your website’s backlink profile are just as important for SEO success.
With an infinite number of keywords and choices, we’ll narrow down our focus to the core keywords that will be most likely to convert. We analyze keywords by gaining an understanding of your business, user intent when searching the keywords, and what competitors are doing.
Keyword research combined with other elements of SEO research are the foundation of every successful SEO campaign.
Before we can bring your website to the top, we need to know what it currently needs. An on-site audit will reveal gaps in content and technical issues that are holding back your site from being successful.
Without content you wouldn’t have a website. But do you have enough content? Are you missing additional information that potential customers are searching for? Is your content thin? An on-site audit will reveal opportunities for improvement as well as which content is currently working.
Page speed matters. Even if you have great content, if your site is slow, Google and users will notice. Technical SEO can get complicated, but that’s why we have a team of SEO specialists who love digging into your sites code to improve its crawlability, doing the hard work for you.
What happens off your site is just as important as what’s on it. Gaining an understanding of where your website (and competitors) is being mentioned online will help us form an SEO strategy engineered for success.
Who is linking to your website? Are the sites reputable? Knowing your backlink profile will reveal opportunities to get new backlinks in the future.
Links on social media drive website traffic, awareness, and help to gain new backlinks. We’ll analyze your social media profiles to see what’s working well and what needs to be improved.
Competitor SEO Research
What are your competitors doing online? Who is linking to their website and why? Understanding what your competitors are doing will reveal new SEO and backlink opportunities.
Successful SEO is more than just gaining new backlinks. Just as you wouldn’t build a house without the proper foundation, you shouldn’t begin an SEO campaign without a strategy. We’ll do the research to create an SEO strategy that generates more traffic and leads.
SEO Strategy Process
Who is your target customer?
The first is always understanding the customer: who are they what do they want? We’ll build a profile that will act as a guide through the SEO campaign.
What keywords do those people search?
In addition to doing thorough keyword and competitive keyword research, we take into account the intent of the searcher. The line between someone searching to be educated vs. someone wanting to make a purchase can be thin. Paying close attention to search intent ensures that we select the right keywords to target for your site.
On-page SEO Audit
No SEO campaign can be successful without an on-page audit of the current site. The on-page audit will reveal gaps in the current strategy and opportunities to capitalize on immediately. During the on-page SEO audit, we’ll analyze everything from content, site structure, pagespeed, technical SEO, and more.
Off-page SEO Audit
What’s happening off-page is just as important as on-page SEO. During the off-page audit, we’ll gain an understanding of your current backlink profile, what needs to be done, and where opportunities exist.
After careful review, we’ll create an off-page SEO strategy aimed at driving targeted traffic to your site and increasing the authority of your website. All of this activity adds up to an SEO strategy that achieves your business goals.