SEO can be a complicated process when you are combining multilingual and international SEO. You can sacrifice a lot of time and money when mistakes occur, and encounter obstacles preventing you from reaching your SEO objectives. However, with the right team understands the options you have available, you can achieve success. Our team at InterActive Circle can help you in all aspects of your SEO and multi-language website requirements.
Some common scenarios exist concerning the creation of multi-language website content. The key is to determine which scenario matches your requirements.
Multiple Languages Serving the Same Country
In this scenario you have multiple languages required with a single website serving a single country. In this case, it is beneficial to use a country code top-level domain. This allows you to geo-locate the website and have the content in, for example, English and Spanish to target individuals speaking both languages in that country.
Multiple Languages Serving no Specific Country
In this scenario you are targeting users almost exclusively based on the language they speak. For instance, you may want to target English-speaking visitors to other English-speaking countries, such as the US, UK, Australia, and Canada.
The recommended tactic in this scenario is to have a single website with various multi-language search engine optimization tactics implemented to facilitate your website ranking goals. These include:
- Use a generic top-level domain (i.e.com) to target multiple countries
- Have a site hosted in a primary market with a content delivery network that is international
- Have a single website consisting of language specific content in various subfolders
- Obtain links from specific language websites that are relevant to your website
- Use Hreflang tags specified for language only – not based on location
Multiple Languages Serving Multiple Countries
In this scenario you have multiple versions of the same website, and all content duplicate or similar in nature. You could have a site in English and French. You may also have a section for English language visitors (US, UK, Canada, and Australia) and French page for Canada and France.
Some of the tactics that may be employed for a single site in the scenario include:
- Default language and location
- Using a generic top-level domain (i.e.com) to target multiple countries
- Having the site hosted in a primary market with a content delivery network that is international
- Using country specific subfolders
- Garnering relevant links from language specific or location specific websites
- Using Hreflang tags with location of language specified
- Using language specific subfolders underneath the country specific subfolders
The overall key is to understand how multi-language and international SEO tactics harmonize so you can develop and implement the most efficient and effective approach to reach your business website goals.
Our team at InterActive Circle can help you achieve these goals. Contact us today for more information on how to get started.