Turn Clicks into Real Revenue with Our Pay-Per-Click Services
PPC is strong in delivering more leads or sales in less time. InterActive Circle is an accomplished PPC agency and our Paid Search services can help you target a specific audience and quickly increase leads and revenue. We balance your media budget with a carefully crafted strategy that delivers consistent results.
Your Paid Search Process with InterActive Circle
With a PPC campaign from InterActive Circle, you’ll get access to full-time Paid Search experts who will craft a strategic search plan that’s designed to achieve your business goals. As one of our core beliefs is transparency, here is the process you can expect as an InterActive Circle client. Every successful PPC campaign begins with research. First, we have to understand your goals and what you want to achieve. Next, we complete our three phases of research:
- PPC ACCOUNT AUDIT – If you have recent or active PPC campaigns, we’ll see what’s working, what’s not, and where there are immediate opportunities for improvement. This is a moment when many clients wished they had contacted us sooner to manage their PPC campaigns.
- KEYWORD RESEARCH – Selecting the wrong keywords is expensive. Great keyword research requires strategic experience, knowledge of user intent, negative keywords, and understanding your audience. We put in the work to select the right keywords from the start.
- COMPETITOR RESEARCH – PPC doesn’t exist on an island. We’ll dive into what your competitors are doing, keywords they’re targeting, and ads they’re running. Doing competitor research will reveal PPC strategies used in your industry as well as untapped opportunities for your business.
“I would recommend InterActive Circle to other companies. I think that they fill a niche that a lot of companies could use and having all of your marketing work flow through one person and having them manage all of these different aspects.”
-Owner/President, Commercial Cleaning Contractors
PPC Strategy
What do you want to achieve? Increase e-commerce sales, capture more leads, grow brand awareness, upsell past customers? Whatever your goal, that’s where our PPC strategy will begin. In addition to your business objectives, we consider your budget, geography of customer and business, customer intent, and what we can learn from split testing. Using the strategy as a foundation, we create search and/or display ads that will help your business achieve better results through split testing.
PPC Tracking
With the strategy in place, it’s critical to set up tracking correctly. For example, if you don’t track phone calls, you won’t know which keywords are increasing sales. Worst of all, you might stop a PPC campaign that’s making you money. Your PPC campaign with InterActive Circle will track every interaction people take on your website, from click to conversion. This means we’ll know exactly what’s working, what’s not, and how to quickly adjust for growth.
PPC Testing
What do your customers really care about? Would they rather get a benefit or avoid a consequence? Would they rather receive a coupon or get free shipping? By split testing, you’ll get a much better understanding of the motivations and desires of your customers. This translates into more sales and a more efficient PPC campaign.
PPC Reporting
We believe in making data-driven decisions. That’s why we provide you with a monthly, easy-to-understand PPC report that shows what worked, what didn’t, and what we learned. Most importantly, you’ll get a clear understanding of ROI and how PPC is growing your business.
PPC Optimization
Successful PPC campaigns are a process, not a one-time event. Through continually split testing ads and landing pages, we’ll continue to learn more about your customers and what works. With each test, we’ll optimize your campaign to improve its efficiency. This often translates to decreased CPC, better lead quality, and higher conversion rates.
