Introducing Some Exciting New Products: Executive Visibility, Connect & Close, and Story Studio
At InterActive Circle, we’re excited to announce the launch of three innovative products that are set to redefine how businesses attract new clients, upsell current ones, and most importantly, help grow their business. After months of strategic development and forming key partnerships, we’re proud to introduce Executive Visibility, Connect & Close, and Story Studio. These offerings are now available to all marketers working with agencies powered by The Agency Builder and InterActive Circle.
Understanding the Customer Journey
Before diving into the details of these products, it’s essential to revisit the customer journey. At InterActive Circle, we believe that a successful marketing strategy turns clients into advocates. Whether your business is B2B or B2C, the journey from awareness to advocacy involves both Managed Touchpoints (like paid digital advertising) and Earned Touchpoints (such as PR, press coverage, and organic social media). Our new products focus primarily on the Earned Touchpoints, helping you build a strong foundation for your brand.
Introducing Our New Products
- Executive Visibility
- What It Is: In partnership with Adigida Marketing, Executive Visibility is designed to enhance leadership presence and brand reputation through strategic social media management. It includes competitive and social footprint analysis, branding sessions, LinkedIn optimization, and more.
- Why It Matters: Executives often struggle to maintain an active and effective online presence. With Executive Visibility, we handle the heavy lifting by creating and managing your content that elevates both the executive’s personal brand and the company’s reputation.
- Connect & Close
- What It Is: This managed service, in collaboration with liftkit digital, uses software and AI to attract new LinkedIn contacts and engage them through social selling strategies. It’s a seamless way to generate leads without the hassle of cold calling or overcrowded inboxes.
- Why It Matters: LinkedIn has proven to be a more effective platform for targeted outreach compared to traditional lead generation methods. Connect & Close allows you to engage with potential clients meaningfully and strategically, turning connections into sales.
- Story Studio
- What It Is: In partnership with Hearst Media, Story Studio offers custom content syndication and creation with targeted distribution that tells your brand’s story in an engaging and immersive way. This content is housed on premium media websites with guaranteed engagement.
- Why It Matters: Storytelling is a powerful tool for brand engagement. Story Studio not only creates compelling content but also ensures it reaches the right audience through highly targeted paid media campaigns. It’s storytelling that lives online indefinitely, driving continuous engagement.
Why These Products Are Game-Changers
These products represent the perfect combination of earned and paid media strategies, providing comprehensive solutions that cater to every stage of the customer journey. From enhancing executive visibility and strategically engaging with potential clients on LinkedIn, to creating and distributing powerful brand stories, these products are designed to help businesses grow in an increasingly competitive digital landscape.
Ready to Transform Your Business?
These products are now available to help you achieve your business goals. If you’re ready to learn more about how Executive Visibility, Connect & Close, and Story Studio can work for you, don’t hesitate to contact us. At InterActive Circle, we’re here to help you navigate the digital marketing landscape and drive meaningful results.
Contact us today to get started on building your brand’s future with InterActive Circle’s innovative solutions. Let’s grow together!