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How to Optimize Load Time of Media-Rich Pages

In today’s competitive media environment, it is essential to have a visually rich and highly communicative brand website that effectively engages visitors. Consumption of media by consumers is undergoing a significant shift from text to visual images. In fact, website content that accompanies effective images often gets two times as many views as plain text content. As many as 400 percent more customers prefer to watch a video about a product rather than simply read about the product. However, these pages filled with media rich content must load quickly in order to ever be seen by the visitor.

At InterActive Circle, our SEO team can help you take advantage of the latest in media-rich page optimization.

Visual media has grown at an explosive rate. It has significantly improved user experience and fostered a high level of engagement and conversions on various platforms, including standard websites and social media pages. However, this type of media can slow down page loading time if it is not optimized correctly. In fact, Google is placing enhanced emphasis on page loading speed is a factor that determines search ranking.

Several methods that can help increase page loading times, including pages that have media rich content include:

Use Browser Caching

When a user visits a site, they immediately request files located on the server. If the visitor is revisiting the site, they should be enabled to reuse the local files stored on their browser. This can minimize the number of downloads and reduce the requests to the server – all of which can result in a faster page loading time. This can be done by having certain files updated different times. Those files that are unlikely to be modified can be updated less frequently.

Optimize Every Image

It is important to properly format your images. You may be using high-resolution images when it is not necessary. This can increase page load time significantly. Resizing and compressing images is essential to reduce file size without losing a significant amount of image quality in the process.

Avoid Creating Page Redirects

Your website should avoid the creation of redirect chains. Whenever one of these redirects occurs, and HTTP request-response cycle is triggered. This means there is additional content to load which can slow down loading time. Strive to limit redirects to one at a time.

Minify HTML, JavaScript, and CSS

By removing data from HTML, JavaScript, or CSS that is unnecessary to how the page loads in the browser, you can essentially compact the code, and speed up downloading times significantly.

Use a Content Delivery Network (CDN)

By using a content delivery network, you can take advantage of a cached version of the website’s content in multiple locations. Through this process, the factor related to the user’s distance from the server (which can affect response time) is negated, resulting in a faster response time.

Other recommendations may help reduce the load time of your site as well. For more information about how our team at InterActive Circle can help increase exposure for your website, contact us today.