Improve Your Executive Presence with InterActive Circle’s Executive Visibility Program
In today’s dynamic business landscape, executive visibility is essential for fostering company culture, enhancing brand reputation, and building leadership credibility. But what does executive visibility truly involve? It’s about the prominence, acknowledgment, and perception of top-level executives within their industry and company. This includes establishing a strong public image, engaging in key conversations, and being recognized as a thought leader or influencer in your field.
Why Executive Visibility Matters
Modern leaders are expected to be proactive ambassadors and thought leaders for their organizations. They need to tell authentic and compelling stories that go beyond mere statistics. This means breaking down the symbolic barriers of the corner office and engaging across various platforms in today’s blended physical and virtual work environments.
Through thoughtful content creation, curation, and engagement, we amplify your presence, ensuring your stakeholders – employees, customers, prospects, and investors – are attuned to your voice. Recognizing that every leader is unique, our executive visibility strategy is tailored to showcase your strengths and the company’s values in ways that resonate, inspire, and motivate your target audiences.
Our Process
- Discovering You:
We begin by learning about you through a comprehensive discovery questionnaire. This gives us insights into your credentials, skills, interests, company, and target audience. - Auditing Competitors’ Executive Visibility:
Next, we analyze your industry peers to see how their executives are performing on social media. We evaluate their posting frequency, topics, engagement levels, and overall communication effectiveness. This helps us tailor strategies to align with industry norms and audience preferences. - Optimizing Your Executive Presence:
Keeping your social media profiles up-to-date is crucial. Our analysis shows that executives with updated profiles garner significantly more engagement. We will conduct a thorough review of your LinkedIn profile (and company page, if desired) and optimize it to ensure you shine. - Elevating Your Visibility:
Social media is a two-way conversation. Boosting your visibility means actively interacting with your audience and industry influencers. This involves responding to comments, addressing questions, and appreciating feedback. Our goal is to help you share captivating news, trends, and stories, humanizing your brand and establishing your credibility.
Comprehensive Executive Visibility Program
InterActive Circle’s Executive Visibility program includes:
- Discovery phase to understand your personal and professional brand
- Digital audits and reports on your personal and competitive landscape
- LinkedIn profile and company page review and optimization
- Creation of editorial calendars and SEO-optimized content/social posts
- Complete monthly execution and management of your professional social presence
- Dashboard reporting to track your progress
Don’t Have Time to Boost Your Executive Visibility? We’ve Got You Covered!
Our team will handle everything to ensure your executive presence is impactful and engaging.
Ready to get started?
Elevate your leadership, inspire your audience, and lead with visibility. Let InterActive Circle help you shine in your industry.