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Logo Transformation Even some of the biggest companies' logos have undergone transformations over the years. However, the modifications made are all moving toward the same common goal: creating logos that are; simple, memorable, timeless, versatile and appropriate. If you are thinking about a new logo, these are the things to keep in mind to make sure it is successful. Simple: It’s like...
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The Big Difference Between a Logo & a Brand If you don’t use the term “branding” every day, or even if you do, it can be easy to confuse the company logo and a brand. That’s understandable. We’ve all gotten used to the most obvious case studies in branding, with the ubiquitous Nike swoosh at almost every televised sporting event and the Coca-Cola logo almost everywhere you look. But that’s not...
InterActive Circle
Logo Transformation Even some of the biggest companies' logos have undergone transformations over the years. However, the modifications made are all moving toward the same common goal: creating logos that are; simple, memorable, timeless, versatile and appropriate. If you are thinking about a new logo, these are the things to keep in mind to make sure it is successful. Simple: It’s like...
InterActive Circle
The Big Difference Between a Logo & a Brand If you don’t use the term “branding” every day, or even if you do, it can be easy to confuse the company logo and a brand. That’s understandable. We’ve all gotten used to the most obvious case studies in branding, with the ubiquitous Nike swoosh at almost every televised sporting event and the Coca-Cola logo almost everywhere you look. But that’s not...