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Know Your Audience We live in a time where digital competition for the customer is at an all-time high. People are great at tuning out messages that they’re not interested in. To attract customers you need to give them content they want to consume. Rather than going in for the hard sell and telling them what to buy, you’re telling them what they...
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How To Avoid Bad Branding In 2009 the Sci Fi channel attempted to re-brand themselves to be known as “Syfy.” Their re-branding was aimed at making them appear fresh and hip, but all it did was make them look even more out of touch. “Syfy” is a slang term for a social disease, which shows that the people in charge of the branding campaign did...
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Logo Transformation Even some of the biggest companies' logos have undergone transformations over the years. However, the modifications made are all moving toward the same common goal: creating logos that are; simple, memorable, timeless, versatile and appropriate. If you are thinking about a new logo, these are the things to keep in mind to make sure it is successful. Simple: It’s like...
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Lets talk about YOUR brand… Sometimes it's our job to have conversations that frankly, people don’t like to have about their businesses. Some of the most difficult conversations have to do with the brand, or how the business appears to others. This is understandable. A business is usually the pride, joy and life’s work for its principals. And that’s exactly why we take branding and...
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The Big Difference Between a Logo & a Brand If you don’t use the term “branding” every day, or even if you do, it can be easy to confuse the company logo and a brand. That’s understandable. We’ve all gotten used to the most obvious case studies in branding, with the ubiquitous Nike swoosh at almost every televised sporting event and the Coca-Cola logo almost everywhere you look. But that’s not...