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Career SEO: How to Optimize the Career Section of Your Website

As a business owner, a top priority is acquiring the right talent to fill your available positions. In order to accomplish this, it is important to have a strong, optimized presence on your websites that lists job postings as well as on job boards and LinkedIn. At InterActive Circle, we know how to implement the various strategies to effectively optimize the careers section of your website.

If a potential candidate shows interest in your company and an available position you are advertising, that candidate might continue to pursue the opportunity by conducting research. You can expect potential candidates to visit your company website to learn more about your company’s leaders, goals, culture, and other important aspects of your business.

For site owners and employers, you can enhance the experience of prospective candidates on your website and optimize your company’s recruitment capabilities by developing and optimizing a careers section on your site.

Best Practices for the Careers Section

An important element of the careers section of your business website consists of an organized and structured category architecture. By using a categorization folder structure that places jobs according to department and location can help people find applications and navigate efficiently. Keep everything in your careers section organized so that visitors can find the information they need as quickly as possible. One way to do this is to break down job descriptions according to department structure.

Job Posting Optimization

Place yourself in the shoes of the job hunter. Consider what they are looking for and what they need for either their first or next job. What titles do prospective leaders look for in a job advertisement?

Your job posting should tell a good story and be optimized for keywords. The title tag should be easy to understand.

Meet the expectation of the job hunter by describing the purpose of the position, its responsibilities from day-to-day, and a short summary of any career path available with the position.

Make the posting concise, but provide any necessary detailed information that the applicant will want to know before making a decision to pursue the opportunity.

Appearing in Google Search Engine Result Pages (SERPs)

When you have the right page elements in place, your site should have little problem showing up in the Google SERPs. You should have job posting structured data added to your job posting pages. This data will ensure Google can crawl your posting easier and send a signal that your content has relevance to be displayed on the SERPs.

For help implementing the above-mentioned and other SEO strategies and tactics to optimize the careers section of your website, contact us today at InterActive Circle.