There are various ways you can determine the success of your work as a digital marketer. Evaluating some very important search engine optimization (SEO) metrics is one way. However, do you know which metrics are the most vital to track? At InterActive Circle, we can help you examine SEO metrics that are the most consequential for your website.
Consider the following 8 Google Analytics metrics for SEO:
1. Organic traffic
The type of traffic you receive from obtaining a position in search engine results pages (SERPs) without paying for that visibility is referred to as organic traffic. Essentially, one of your website pages ranks based on a particular keyword. It is important to track this type of traffic in order to know the numbers people visiting your site.
2. Organic bounce rate
If a website visitor views one page of a site and then leaves, the visitor is referred to as having bounced from the site. It’s important to have the bounce rate, measured as a percentage, as low as possible. If the bounce rate is high, something is causing your visitors to leave to quickly, and that must be corrected.
3. Organic conversion rate
Having site visitors is important, but even more important is to have a high conversion rate. Understanding your overall conversion rate for organic traffic is important. However, it is also very helpful to analyze your conversion rates based on specific factors, such as location, landing page, browser, and device.
4. Keywords ranked in Google
By using a keyword tracking tool, you can find out the number of keywords for which your site is positioned in Google search results. You can develop and adjust your SEO strategy based on the keywords for which your site ranks.
5. Local visibility
If you have a business that has a physical location, you want to make sure potential local customers can find that location. Is your local business website appearing in search results when online searchers query the name of your industry and the name of your town or city? If not, you need to increase your local visibility through the application of local SEO services.
6. Click-through-rate (CTR)
The click-through-rate of your website pages, which can be found in a Search Analytics report provided by Google Search Console indicates how much your content is appealing to visitors. It tells you the percentage of people (on average) who click your link after viewing it in the search results.
7. Pages indexed in Google Search Console
It’s important to know the pages on your website that have been indexed. Your website pages must be indexed in order to be found by online searchers.
If your pages are taking an excessively long period of time to get indexed, you can manually submit your pages to get indexed through the Search Console using the Crawl> Fetch as Google option.
8. Duplicate titles and descriptions
Generally speaking, providing duplicate content should be avoided. You can find the number of duplicate descriptions and titles on your site using the Google Search Console. Search engines may not recognize your site is having authority if multiple pages on your site have duplicate title tags and meta-descriptions. If those elements are duplicated, it indicates to Google that each page is covering the same topic. Consequently, you may not rank well for the keyword terms in those title tags and meta-descriptions.
There are additional important metrics to be evaluated for SEO. For the help you need analyzing your Google Analytics Metrics for SEO, contact our team at InterActive Circle today.