Planning your website’s structure effectively is the key to getting noticed by SERPs (Search Engine Results Pages) and ranking well on them. A great site structure also ensures that awesome user experience is achieved, as well as better crawling activities for Googlebot to index content and return its results from your website.
This article sheds some light on how to plan and create or redesign a website with a compelling structure that has a big chance of ranking well in search engines, especially Google.
1) Plan a navigation hierarchy and create a URL structure that follows it
This is the most important part of the process. Creating a URL structure entails following your navigation hierarchy, which is simply a logical way to organize your information. You want to keep the number of main categories to a minimum, because you wouldn’t want to have a lot of main categories unless you’re a large website with a huge visitor base. Also, within each category, try to balance out the subcategories. The reason for this is so that the link power is pretty much equal on all categories and Google’s bots will index your site better.
2) Track down powerful keywords and optimize
Keyword research helps you find out what interests people the most, as well as items or words they usually search for. From there, decide how important a specific keyword or niche is to your business, and strategically place those keywords on distinct web pages. Make sure your keywords aren’t too general, because people usually search for specific things. For your keywords to effectively contend, create distinguished descriptions, and be sure to make use of long-tailed keywords.
3) Identify your site’s most important pages and link to them
If your business is in selling products, use Google Analytics to track sales and find specific pages that produce the most revenue and profit. Once the most important and most profitable pages are pointed out, make sure that your site structure promotes them by linking them closer to your home page. This generates the most linking power, so it will be the most powerful page.
Structural SEO makes use of carefully planning and intently designing a site structure that is well-organized, simple, and logical. Internal linking to more important and profitable pages in your website gives better chances for Google to index it and gives it more power to be searched.
Starting from scratch is ideal, and following these steps on creating SEO and user-friendly site structure will guarantee better SEO results. You can also redesign an already functional site and fix the structure of navigation elements to be more SEO-friendly. Just remember this: awesome site structure gives rise to awesome SEO!